Absolut Planet at Coachella

Location : Coachella Valley, April 2019
Agency : MKG
Client : Absolut Vodka
Role : Associate Designer
Design Team : Stacey Rigley, Peter Delbusso, Sabrina Roberts, Adriana Noritz
Photographer : Tory Stolper

Every year at Coachella, Absolut plays host to a 40’ x 80’ tent in the desert, serving as an air-conditioned oasis of dancing, drinking, and photo ops for the many festival-goers that enter the space. In 2019, we were asked to design the tent in order to showcase the Absolut Grapefruit flavor and the brand’s ideals of sustainability - this was achieved through the use of deep pinks and up-cycled props and design elements. Lush foliage, a cactus garden, and eye-catching imagery of natural landscapes on the crown jewel of the tent - the video dance floor - created the perfect backdrop for droppin’ it low and snappin’ a pic. I assisted in the development and design of the main bar, the cactus garden, client presentations, and renderings.