buchanan’s pineapple launch

Location : Miami, FL, June 2023
Agency : NVE
Client : Diageo; Buchanan’s
Role : Lead Designer
Design Team : Erinn Elliott, Natalie Benos, Stephanie Johnston
Photographer : World Red Eye

After many months of anticipation, NVE designed and produced the launch of the long awaited Buchanan’s Pineapple Whiskey in Miami. A tropical flavored drink deserved a launch party to match! Partnering with Omar Apollo for entertainment, we brought the vibes of Miami to the Pineapple world through woven textures, a warm palette, lush florals, local cuisines, and Miami specific elements like dominoes. I was tasked with the overall look & feel, space planning, designing the fabricated elements, choosing furniture & decor, creating eye-catching renders to sell the design to the clients, working with our graphic designer to ensure everything was the correct size, and communicating with our fabricator to make sure all fabricated pieces were up to snuff!

look & feel

the event